We all know that over the last few years online retail has continued to grow. It can be seen when you go into high streets and see empty units and a much lower footfall. Indeed e-commerce is now the fastest growing retail market and the growth rate has been rapid,
especially in the UK and Europe.
Women have seen one of the largest growth rates with 49% shopping online in 2008 to 75% in 2015. There are a number of reasons for this growth and for the huge rise in the popularity of online shopping, let’s take a look at 4 of the biggest.
4 Top Reasons for Online Shopping
1. Convenience. This has to be one of the biggest reasons cited by consumers for their love of online shopping. Being able to shop whenever they want, without the hassle of going into town or city centres is a huge plus point.
Shopping in the hours that are convenient for you and in a way that is convenient for you has really driven online sales. For people with young children the joy of not having to take them shopping is immense and for people with any form of disability that makes going around shops difficult, shopping online gives people a whole new way to shop at their convenience.
2. Choice. Another big reason mentioned when asked is the level of choice online. Yes large cities are generally going to have a large number of shops that will offer a far greater choice to consumers, but if you live in a small market town you choice is going to be very limited. Therefore, the wealth of choice offered by online stores is very appealing.
3. Costs. Shopping online is seen as being much cheaper than shopping in store. The rising cost of public transport and petrol and town parking charges all start to add up.
Not to mention money often spent on eating and drinking whilst out can all make to an expensive shopping experience. Compared to shopping at home it is easy to see why shopping online is becoming much more appealing.
4. Takes away the stress. Although to some shopping is an enjoyable pastime to a lot of people it is a necessary evil that has to be completed. The advent of online shopping has therefore been a blessing to some consumers.
Not having to fight their way around
shops and changing rooms and not being bombarded by retail assistants makes the whole shopping experience much more pleasant for many people.
4 Top Reasons for Online Shopping – Final Thoughts
There are many more reasons why people prefer now to shop online, these are just a few of the more commonly cited ones. As online security grows and grows and more businesses turn to the internet to sell their goods the growth rate is only going to continue to rise.
In the fast paced digital age that we now live online shopping will become the norm for a lot of people which in turn will free up their leisure time for other things instead.
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